Our SWEET story
The story of SWEET:
The principle of innovation
An organic process
Grows clearer with each conversation
Grows stronger with each step taken
Grows larger with each person who joins it
Here are some of the chapters we’ve written so far:
Chapter 1: The Opportunity
Our founder, Mardoche Sidor, MD, and co-founder, Karen Dubin-McKnight, PhD, LCSW, MBA Candidate, both grew up in households made up of teachers, scientists, and advocates who instilled a belief in them that helping others was essential to making a positive contribution to the world. After practicing for nearly two decades, both Mardoche and Karen experienced frustration, burnout, and a sense of dissatisfaction in the face of a system of care that disempowers both the patient or client, the healthcare provider, and even the agencies. They both witnessed and experienced a lack of support and community.
Chapter 2: The Vision
Mardoche was unable to escape the feeling that "more can and should be done." That belief has been a driving force in the creation of SWEET, which came to life with this vision:
“Create a supportive community for healthcare providers, one that fosters self-care, prevents burn out, promotes excellence in their daily practice, and thereby provides the highest standards of care to all patients and clients, while helping agencies to increase revenues, decrease turnover, and manage their reputation.”
As soon as this vision took hold, Mardoche started brainstorming with fellow teammates, Roger, Karen, and Maria, about how to make it a reality. They fully embraced the idea, adding their own expertise to the process of developing a program designed to work with those taking care of others.
Chapter 3: The Movement
SWEET ’s vision and mission have come into focus thanks to the testimonials, words of wisdom, and encouragement of more than a thousand individuals who have joined us on this journey.
Chapter 4: The Future
The future lies in your hands. What can we do together for our patients and clients, for ourselves, our agencies, and our healthcare system?